The experience behind it
Our team has built, scaled, and exited multiple e-commerce and retail businesses over the last twenty years — across multichannel sales, wholesale distribution, and global logistics. We've also spent years hands-on implementing the exact inventory and accounting tools we're now replacing. We've lived the inventory chaos and the month-end nightmares from the inside, which is why we know precisely what breaks and why.
What we're building
An operational backbone for modern e-commerce: a system that records the real, messy behavior of online trade and keeps the books correct without a fight. It supercharges the QuickBooks or Xero stack businesses already trust — giving growing merchants the inventory and costing power of an enterprise ERP, with none of the rigidity or the year-long implementation.
Where we are
The core engine — the hardest, most complex part of the system — is built, benchmarked at scale, and working. The product architecture, feature set, and technology are designed and in active development. We're now opening early access to a small group of Shopify and Amazon merchants as design partners.